Hi, I'm Anna - an analytical and data-driven thinker with a passion for discovering what makes individuals, groups, and organizations of all sizes and industries tick. My background is in content strategy and product marketing, and I completed my undergrad at Stanford University where I studied Communication with an emphasis in human-computer interaction, media processes and effects, and media psychology. I earned an M.S. in Digital Social Media at USC, where I discovered my passion for UX design and product strategy. While completing my master's degree, I interned at Crier Communications, REN Skincare, and e-commerce startup Shoes of Prey. Currently, I'm a part of the design team at Willa Creative Agency, focusing on user research and product strategy. 

I am a former Stanford student-athlete and member of Stanford's Varsity Synchronized Swimming team. Together we won the NCAA Collegiate National Championship, an experience that taught me about the importance of perseverance when the going gets tough and working toward a goal with a team, no matter how out of reach it may seem. A few of my favorite things are watching USC and Stanford sports, craft coffee, scuba diving, and taking photos of my cat Luna (you can keep up with her on Instagram @thelifeoflunaxo). I really mean it when I say I love coffee, so please feel free to contact me to set up a time to chat about design, tech, sports, fashion, travel...pretty much anything. Thanks for stopping by.